Who's managing Airbnb in town?
The Airmap project provides data on the use of the short-term rental platform Airbnb in major Italian cities.
AirMAP arose from the need to fill an information gap regarding the expansion and historical evolution of short-term rentals facilitated by Airbnb in the Italian context. Institutional databases are often fragmented or incomplete, making it difficult for public decision-makers to assess the true scale of the phenomenon. The project aims to overcome these limitations using datasets from the company AirDNA.
The FULL research centre has developed a bespoke database for fifteen urban areas, with the aim of producing a systematic and comparative mapping of the phenomenon. For the first time, fifteen diverse urban contexts are being analysed using the same methodological framework, enabling a scientific comparison between different contexts.
You can download all the reports containing the data from this page. For more information about the project visit the page in the Research section.
The analysis is structured across three geographical levels, derived from the relevant Local Labour Market System (SLL): the metropolitan capital city (CM), the other municipalities within the SLL (OM), and the entire SLL as a single aggregate.
The reports combine aggregated annual data (2017–2024) and monthly data for the most recent year (2024), including supply and demand indicators such as nights booked, beds, active units, average nightly rate, occupancy rate and revenue per unit and per host. The analysis also includes the spatial classification of listings in OM municipalities and CM cities.
A specific section is dedicated to the professionalisation of the supply, through the classification of hosts into three categories: small hosts (1–2 properties managed), medium hosts (3–10 properties) and large hosts (10 or more properties). Finally, each report includes a thematic appendix prepared by the local research group, aimed at interpreting specific territorial dynamics.
A report covering the whole of Italy has been produced and, thanks to our partners at local universities, one for each of the following cities:
- Northern Italy: Bergamo, Genoa, Milan, Padua, Turin, Trieste, Venice.
- Central Italy: Bologna, Florence, Rome.
- Southern Italy and the Islands: Bari, Cagliari, Catania, Naples, Palermo, Reggio Calabria.
The coordination group, based in Turin, consists of:
- Marco Allegra (CES-UCoimbra/PoliTO/FULL)
- Francesco Chiodelli (UniTO/FULL)
- Loris Servillo (PoliTO/FULL)
- Matteo Beltramo (PoliTO/FULL)
- Francesca Cassiani (UniTO)
Italy
754.000 property units (+52% 2017-2024), of which 82% are whole flats.
Annual average per unit: 70 nights’ occupancy at €167 per night, generating €11,700 in revenue.
Bari
4,504 units (+244.6% 2017–2024), of which 72.8% are entire flats.
Annual average number of nights per unit: 115 nights’ occupancy at €104 per night, generating €11,960 in revenue.
Bergamo
1.884 property units (+74,3% 2017-2024), of which 75,9% are whole flats.
Annual average per unit: 134 nights’ occupancy at 108€ per night, generating € 14.182 in revenue.
Bologna
6,666 units (+13.5% 2017–2024), of which 74% are self-catering apartments.
Average number of nights per unit per year: 123 nights’ occupancy at €130 per night, generating €15,945 in revenue.
Cagliari
3,683 units (+63.8% 2017–2024), of which 69.8% are self-catering apartments.
Annual average number of nights per unit: 82 nights’ occupancy at €114 per night, generating €9,317 in revenue.
Catania
6,143 units (+88.1% 2017–2024), of which 74.1% are entire flats.
Annual average number of nights per unit: 96 nights’ occupancy at €84 per night, generating €8,081 in revenue.
Firenze
17,559 units (+10.3% 2017–2024), of which 82.6% are self-catering apartments.
Annual average number of nights per unit: 126 nights’ occupancy at €183 per night, generating €23,129 in revenue.
Genova
5,025 units (+89.7% 2017–2024), of which 81.9% are self-catering apartments.
Annual average number of nights per unit: 90 nights’ occupancy at €104 per night, generating €9,370 in revenue.
Milano
38,258 units (+34.2% 2017–2024), of which 85.3% are self-catering apartments.
Annual average number of nights per unit: 85 nights’ occupancy at €149 per night, generating €12,595 in revenue.
Napoli
16,633 units (+98.6% 2017–2024), of which 66.6% are entire flats.
Annual average number of nights per unit: 103 nights’ occupancy at €110 per night, generating €11,317 in revenue.
Padova
The report for this city is not yet available. Please check back on this page to download it.
Palermo
10,493 units (+52.2% 2017–2024), of which 75.6% are self-catering apartments.
Annual average number of nights per unit: 95 nights’ occupancy at €97 per night, generating €9,209 in revenue.
Roma
47,090 units (+6.5% 2017–2024), of which 72.8% are self-catering apartments.
Average number of nights per unit: 129 nights’ occupancy at €180 per night, generating €29,359 in revenue.
Torino
9.734 property units (+49,9% 2017-2024), of which 83,4% are whole flats.
Annual average per unit: 78 nights’ occupancy at €90 per night, generating € 7.023 in revenue.
Trieste
2,192 units (+62.1% 2017–2024), of which 81.9% are self-catering apartments.
Annual average number of nights per unit: 105 nights’ occupancy at €114 per night, generating €11,897 in revenue.
Venezia
11,322 units (+12% 2017–2024), of which 74.1% are self-catering apartments.
Average number of nights per unit per year: 148 nights’ occupancy at €205 per night, generating €30,205 in revenue.
